“Within the first few months of Leapfrog’s materials handling PR and marketing campaign starting we received an important sales lead as a direct result of one of the case studies they had written and distributed for us. This enquiry has subsequently become a major order worth £275,000 underlining the value and practical importance of a strategic PR and marketing campaign.”
Matthew Nickson Managing Director, Axiom GB
As a small, but dynamic business, Axiom felt that it wasn’t getting recognition for some of the unique solutions it was designing and developing for its clients. They wanted to take advantage of such installations and so contacted Leapfrog to create a materials handling PR and marketing campaign. The aim was to influence industry decision makers regarding Axiom’s expertise in sortation systems, conveyors and mechanical handling systems via case studies on specific projects.
Taking a step back, Leapfrog reviewed Axiom’s position in the market and recommended a strategic marketing plan that would present a consistent identity for the business, building trust, brand awareness and sales leads via a materials handling PR campaign to include:
“Our philosophy is to provide total solutions embracing mechanical, electrical, automation and software engineering. We do what we say we’ll do and we never let a client down.
“When we met Leapfrog it was very apparent that they shared the same approach and business values. Their professional proposal convinced us that this was the right marketing company for us to forge a long-term partnership. The design and development work they have done for our website, corporate folder, ‘leaplet’ and case studies has created a clear, consistent identity for the business.
“When challenges arise, as they always do, Leapfrog looks to sort issues as quickly as possible and are not afraid to shoulder responsibility to make sure we get the best outcome in the long run.”
Managing Director, Axiom GB