“At Marpak, we work closely with our customers to develop the best possible results for them. We wanted our marketing to underline this philosophy. Working with Leapfrog has given us a new corporate identity and revitalised our website. Now, it not only accurately reflects our first class facilities but also, more importantly, our brand values.”
Chris Goodayle Director of Operations, Marpak
Marpak had developed a five year plan to expand the business and wanted to start the process off by refreshing its corporate identity and website marketing to replace its ageing website. To promote the company’s finishing services to both new and existing customers, Marpak wanted to develop an ongoing marketing campaign to educate and inspire confidence in the Marpak brand across a broad range of industries.
Following a strategic review of Marpak’s business Leapfrog created a fresh, new identity and colour palette for the business. This new identity was then applied to the completely new website designed to attract target customers from the Food & Drink, Pharmaceutical & Healthcare, Cosmetics and Direct Mail industries. The ongoing campaign has included:
“The difference Leapfrog has made to our market presence has, without doubt, been impressive. They have developed a coordinated and consistent brand voice which has given us great exposure in the market place.
“All our marketing collateral clearly reflects Marpak’s unique value proposition from our compelling corporate video right down to our letterheads and business cards. Leapfrog’s influence and guidance in developing our new website marketing was a key element.
“Without doubt, their attention to detail, enthusiasm and willingness to get the job done has been massively beneficial to our business.”
Director of Operations, Marpak