Generating new business leads is vital if you want to maintain growth. Fresh leads are the lifeblood of your company so it is critical you do everything you can to ensure your marketing campaign is focused on attracting prospects and building trust. Here are seven ‘must-do’ activities that will help your business attract the right […]
1. Consistency A tweet here, a press release there, a single advert and one video testimonial do not add up to a successful B2B marketing campaign; if you think they do, prepare to be disappointed. For marketing to be successful it has to be consistent in every way – a consistent message, with a consistent […]
It won’t have escaped your notice that content and b2b mobile marketing are hot topics right now, but did you know that content marketing is now the second largest component of digital marketing budgets? Content creation and management are just behind b2b mobile marketing (which includes website mobile optimisation) as the biggest expenditures for companies. […]