Check out our latest articles on marketing tips, personal development and much more...
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7 Key Methods of Generating New Business Leads
Generating new business leads is vital if you want to maintain growth. Fresh leads are the lifeblood of your company so it is critical you do everything you can to ensure your marketing campaign is focused on attracting prospects and building trust. Here are seven ‘must-do’ activities that will help your business attract the right […]
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Is your website killing your business?
Your company’s website is more important than having an office. Why? Because your website promotes your business 24/7, worldwide – show me any other marketing tool that can do that. Closed for Business If you have a neglected or tired website it is akin to hanging up a sign on your front door that says […]
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Marketing – Food, Not Medicine
Often, companies regard marketing strategy rather like medicine, something to be taken when things aren’t going well. If sales are missing budget, invest in some marketing and watch the leads come flooding in. Oh, if only it were like that. This kind of misguided thinking is one of the reasons so many otherwise successful businesses […]
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A simple guide on how to define your buyer personas for success in the digital age
As mentioned in the introduction article, defining the different buying personas for your business is not an easy task. In the digital age, however, it is vitally important for the success of your business. The aim is to create archetypes or models of the people who represent your actual target buyers. Once you have defined […]