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7 Key Methods of Generating New Business Leads
Generating new business leads is vital if you want to maintain growth. Fresh leads are the lifeblood of your company so it is critical you do everything you can to ensure your marketing campaign is focused on attracting prospects and building trust. Here are seven ‘must-do’ activities that will help your business attract the right […]
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The 5 Most Important Elements to Create a Successful B2B Marketing Campaign
1. Consistency A tweet here, a press release there, a single advert and one video testimonial do not add up to a successful B2B marketing campaign; if you think they do, prepare to be disappointed. For marketing to be successful it has to be consistent in every way – a consistent message, with a consistent […]
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Search Engine Optimisation – Dark Art or Science?
So, you want more customers. How are you going to attract them? Unfortunately for you, the likelihood of any potential customers waking up and thinking, “I must visit XYZ’s website this morning,” is slim to none, and Slim just left town. Strange though it may seem, Google is much more likely to be their first […]
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Does every PR picture sell a story?
What is PR photography and why it matters? We’ve all heard the quote ‘A picture is worth a thousand words’ and it’s as relevant today as it was a century ago. In the world of PR good photographs are essential tools of the trade. Over the years Sir Richard Branson has become famous for his […]