The digital revolution has totally changed the way business is done. Boundaries have been torn down – you can now connect to anybody anywhere in the world almost at the drop of a hat. The world truly is your oyster; whatever you do online is potentially accessible worldwide. The opportunities, therefore, are mind-blowing. On the […]
At some point, most businesses will face a crisis that may impact brand reputation. Inevitably accidents happen and unforeseen problems occur. The way you respond to the crisis and how you communicate with the media will make all the difference to the way the event is reported. Therefore it is important that you understand how […]
This is always one of the first questions I ask myself when we are invited to pitch for new business. When you’re selling, it’s all too easy to focus on your business rather than the client’s. It’s not about the features and benefits of your product or service, it’s all about what happens after the […]