Get the basic SEO tags written well:
Page Title – Must have keyword included.
Body Content – The right level of keyword usage.
URL – Ensure your URL includes the words/phrases that people are searching for.
Headline Tags – H1 and H2 headline and sub-heads.
Meta Description – Including the words and phrases that searchers have queried is more likely to lead to clicks; more clicks, with high engagement, tends to mean better rankings.
Image Alt Tags – Great for regular search and Google Images.
It’s about figuring out what is the searcher’s intent. If many keywords share the same intent, just create a single page that serves that intent.
Google, in particular, likes stuff that solves the searcher’s questions.
Sites with lower bounce rates, longer time-on-site metrics, and more page views tend to rank higher in Google search results. Think about your visitors’ intent. If someone searches for ‘conveyors’, what do they want? Information about the different types, the use of each type, who makes them, likely costs, what are the advantages and disadvantages of each type, etc. Provide useful information that will keep them on your site longer.
This can provide a significant boost. If you’re writing content for a page on conveyors, for example, be sure to mention terms such as overhead, zero line pressure (ZLP), belt, flexible, pallet, gravity roller, line shaft, vehicle loading etc. These are all terms Google will relate to the keyword ‘conveyors.’
To explore your options about how to improve your B2B SEO and website performance, call Alan Myers: 0116 278 7788 or email: ideas@leapfrog.uk.com