Leapfrog has many years’ experience in the material handling and logistics market, and it’s the main reason we partnered with them for our PR and marketing. They began by conducting a Strategic Issue Analysis of our business. This not only gave them a good understanding of AMH Material Handling, but also gave us plenty of food for thought.
Adrian Carter – Sales Director AMH Material Handling
AMH Material Handling had earned a reputation for providing first-class service and maintenance support for companies in the material handling and logistics industries. The company’s success in this niche led to customers asking if they would be able to design, build and install complete turnkey solutions.
With demand clearly there, AMH decided to develop the project side of the business. To help create awareness for this new service AMH approached Leapfrog Marketing to produce a plan to establish the company for its new venture.
Although Leapfrog has over twenty years’ experience in the materials handling market, getting a thorough understanding of AMH’s business was a vital first step. The Strategic Issue Analysis enabled us to do a deep dive into the company and create a PR and marketing campaign that would deliver results.
The initial focus centred around re-designing the AMH website to reflect both the project and maintenance sides of the business. This was followed by an ongoing PR campaign supported by a trade advertising campaign to broaden awareness of the brand.
Case studies and video testimonials help provide third party endorsements of AMH Material Handling’s skill set, establishing the company as a major player in the projects sector as well as a trusted suppler of service and maintenance support. The successful ongoing marketing campaign includes:
“The strategic campaign that Leapfrog developed for our business had an immediate impact. The case studies and videos in particular, were very powerful and established us as serious players in the market.
“Their in-depth understanding of the market is a real bonus, and has enabled them to maximise our presence in the trade media, both online and in print. The ongoing campaign includes PR, case studies. blog writing, advertising and video testimonials, all of which add credibility to the AMH brand.”