Strategy

Strategic Issue Analysis (SIA)

Strategic Issue Analysis (Sia) – Your Business Under A Microscope

Taking a look under your corporate skin with an SIA enables us to understand your company inside and out. It lays the foundation for building a successful B2B marketing campaign and helps lead you to ‘Ah ha’ moments that drive your growth.

The SIA process will help you define your customers’ and prospects’ buyer personas; clarify your strengths and weaknesses; evaluate your competition; and define your key messages and the ‘Why’ for your business – a tough, but vital question to answer.

Inotech

When Leapfrog first suggested the Strategic Issue Analysis, I must say I had reservations.

Having gone through the procedure, however, I can highly recommend it. The process gives you a real insight into your business and definitely opens your eyes to things hidden in plain sight.

David Stocker – Sales Director

AMH Material Handling

They began by conducting a Strategic Issue Analysis of our business. This comprehensive review not only gave them a good understanding of AMH Material Handling, but also gave us plenty of food for thought.

Adrian Carter – Sales Director

Industrial Lighting Co

The Strategic Issue Analysis they conducted on our business was eye-opening and led us to change our company name and corporate identity.
The results have been clear to see and have given us a strong foundation to build on for the future.

Aidan Brown – Managing Director

Powerlogic

The Strategic Issue Analysis and buyer profiling enabled them to get to grips with exactly what we provide as a business. In addition, it helped us clarify our offering and be absolutely consistent with the terminology we use to market our solutions.

Fiona Seed – Director

Let’s explore the possibilities of working together

Contact Us

Call us on 0116 278 7788

    Send us your details
    Other details