Marketing & PR Strategy

Strategic Issue Analysis (SIA)

Strategic Issue Analysis (SIA) – Your Business Under A Microscope

Taking a look under your corporate skin with an SIA enables us to understand your company inside and out. It lays the foundation for building a successful B2B marketing campaign and helps lead you to ‘Ah ha’ moments that drive your growth.

The SIA process will help you define your customers’ and prospectsbuyer personas; clarify your strengths and weaknesses; evaluate your competition; and define your key messages and the ‘Why’ for your business – a tough, but vital question to answer.


When Leapfrog first suggested the Strategic Issue Analysis, I must say I had reservations.

Having gone through the procedure, however, I can highly recommend it. The process gives you a real insight into your business and definitely opens your eyes to things hidden in plain sight.

David Stocker – Sales Director

AMH Material Handling

Many thanks for your excellent Strategic Issue Analysis report…
I wanted to thank you for a very helpful and insightful
piece of work.

It provides a lot of food for thought and if I tell you that
my reaction to it was emotional as much as anything else you
may get a sense of how much it has struck a chord with me.
Please pass on my thanks to your colleagues for a job well done.

Bryan Thomas – Managing Director

Industrial Lighting Co

The Strategic Issue Analysis they conducted on our business was eye-opening and led us to change our company name and corporate identity.
The results have been clear to see and have given us a strong foundation to build on for the future.

Aidan Brown – Managing Director


The Strategic Issue Analysis and buyer profiling enabled them to get to grips with exactly what we provide as a business. In addition, it helped us clarify our offering and be absolutely consistent with the terminology we use to market our solutions.

Fiona Seed – Director

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