Leapfrog Case Studies

BS Handling Systems

Creating balanced warehouse solutions

Sortation project for PrettyLittleThing at its 600,000 sq ft Sheffield site

To be honest, PR had always seemed a bit flaky to me, but I have to say, the guys at Leapfrog have totally changed my mind.

Robert Brand-Smith – Managing Director BS Handling Systems

Challenge

BS Handling has been very successful in the ‘fast fashion’ market, solving customers’ sortation and materials handling challenges with a variety of innovative solutions. Its achievements can be measured by contract wins with leading companies including ASOS, Clipper Logistics and PrettyLittleThing.

Leapfrog’s brief was to use breaking news to engage with BS Handling’s influencers by writing compelling copy combined with powerful still and moving images. This informative content was destined to be broadcast across a mix of online and print channels.

Solution

The first phase included creating a new corporate identity for the business which would help build confidence and trust in the BS Handling name. The subsequent design has been successfully rolled out and now Leapfrog provides a comprehensive strategic communications campaign including:

  1. Public Relations
  2. Advertising
  3. Brand Identity
  4. Graphic Design
  5. Website Development
  6. Exhibition Stands
  7. Marketing Literature
  8. Social Media
A complex 122 chute sortation system complete with 8 diverter units at ASOS Barnsley

A complex 122 chute sortation system complete with 8 diverter units at ASOS Barnsley

Sortation carousel at Boohoo fitted out with 29 chutes

Sortation carousel at Boohoo fitted out with 29 chutes

Results

“Not only has Leapfrog consistently produced hard-hitting case studies and videos for us that powerfully illustrate our proJects, but they developed a corporate identity which has been instrumental in our continued success.

“This professional, clean image underlines our credibility, giving our clients the confidence that we are a trusted partner who always delivers.

“It;s amaZing, the results continue to build. We are now attracting relevant customers, not only from our home turf, but also from as far afield as the USA and the Middle East.”

Robert Brand-Smith, Managing Director – BS HANDLING SYSTEMS