Leapfrog Case Studies

EcoToGo

Affordable, e-commerce food packaging

EcoToGoFoodPacks - Eco-friendly, value for money takeaway food packaging

When we embarked on launching an eco-friendly takeaway food packaging company we were looking for a forward-thinking marketing partner. With Leapfrog, we certainly found one. From the outset, they understood exactly what we wanted to achieve, from the fresh corporate identity to the successful e-commerce website.

Chris Goodayle – Director of Operations EcoToGoFoodPacks

Challenge

The first challenge was creating a name for the company. It had to reflect the eco-friendly ethos of the business, have an available matching URL and standout in the takeaway food sector. Once the name was agreed, the next step was developing a corporate identity that reflected the brand voice, and was fresh and exciting.

Once agreed, this design style was applied to the design and development of the e-commerce website. Leapfrog handled all aspects of the project from graphic design and product photography through to copywriting and the HTML build.

Solution

The EcoToGoFoodPacks brand was born, and the e-commerce website designed, developed and launched. The approach was very much a softly, softly one, allowing the brand to establish a reputation of great quality takeaway food packaging at a competitive price. The ongoing campaign has included:

  1. Corporate Identity
  2. Google Ads Search Campaigns
  3. E-commerce Website Design & Development
  4. Search Engine Optimisation
EcoToGoFoodPacks Kraft products

EcoToGoFoodPacks Kraft products

EcoToGoFoodPacks white options

EcoToGoFoodPacks white options

Results

“As a new venture, it was important we learnt to walk before running and Leapfrog helped us manage this process superbly. During the first couple of years of the brand’s life it has been gradually gaining traction in the market.

“In 2020, despite the pandemic, the EcoToGoFoodPacks reached a tipping point and, as orders continue to grow, it is now making a healthy profit. The SEO campaign in particular has been really successful in driving organic traffic to the website.

“Customer feedback is positive, and we have built a good following of loyal clients who appreciate the quality and value of the product.”

Chris Goodayle, Director of Operations – ECOTOGOFOODPACKS