Leapfrog Case Studies

Industrial LED Lighting Co

Reducing Energy Costs

Industrial cardboard plant with LED lighting solution

Right from the start, it was obvious that Leapfrog was no ordinary agency. Despite our limited budget their enthusiasm to help us grow our company was palpable. The Strategic Issue Analysis they conducted on our business was eye-opening and led us to change our company name and corporate identity. The results have been clear to see and have given us a strong foundation to build on for the future.

Aidan Brown – Managing Director LED Industrial Lighting

Challenge

Ocip Energy (the original name of the company) had effectively stalled. Competition was tough and the business wasn’t attracting sufficient new projects to sustain it. For the founder, Aidan Brown, it was make or break time.

Solution

The first step was to get under the corporate skin of the business via a Strategic Issue Analysis. This revealed there was little or no traction in the company name, a fact not helped by people’s uncertainty regarding how ‘Ocip’ should be pronounced.

Renaming the company and creating a fresh new corporate identity laid the foundations for the road to recovery. The identity was applied to the new website and a number of different industry case studies were produced to provide evidence of successful projects.

Following on from this, Leapfrog has implemented both Google Ads Search and search engine optimisation (SEO) campaigns to drive traffic to the website. The ongoing marketing campaign includes:

  1. Strategic Issue Analysis
  2. Website Design & Development
  3. Marketing Strategy
  4. Google Ads Search Campaign
  5. Corporate Identity
  6. Search Engine Optimisation
Production area with bright LED lighting

Production area with bright LED lighting

LED lighting solution for Holy Trinity Wantage

LED lighting solution for Holy Trinity Wantage

Results

“It is refreshing to work with a team of people who offer candid advice and always do what they say they will do.

“They make the sometimes complex world of pay per click and SEO very simple to understand and never try to baffle us with techie speak. We have had some very encouraging leads from the paid search campaign and have also seen a notable improvement in organic search results.

“If you are looking for a marketing and PR partner you can trust, then I would strongly suggest you give Leapfrog Marketing a call.”

Aidan Brown, Managing Director – LED INDUSTRIAL LIGHTING