Leapfrog Case Studies

Marpak

Specialists In Carton Finishing

Marpak's clean and efficient production facility in Leicester

At Marpak, we work closely with our customers to develop the best possible results for them. We wanted our marketing to underline this philosophy. Working with Leapfrog gave us a new corporate identity and revitalised our website. Now, it not only accurately reflects our first class facilities but also, more importantly, our brand values.

Matt Wheeler – Managing Director Marpak

Challenge

Marpak had developed a five year plan to expand the business and wanted to start the process by refreshing its corporate identity before re-designing its ageing website.

To promote the company’s finishing services to both new and existing customers, Marpak wanted to develop an ongoing marketing campaign to educate and inspire confidence in the Marpak brand across a broad range of industries.

Solution

Following a strategic review of Marpak’s business Leapfrog created a fresh, new identity and colour palette for the business. This new identity was then applied to a completely new website designed to attract target customers from the Food & Drink, Pharmaceutical & Healthcare, Cosmetics and Direct Mail industries.

The ongoing campaign has included:

  1. Website Marketing
  2. Marketing Literature
  3. Public Relations
  4. Exhibition Stands
  5. Corporate Identity
  6. Video Production
  7. Trade Advertising
  8. Promotional Merchandise
Marpak's experienced team focus on quality control whatever the job

Marpak’s experienced team focus on quality control whatever the job

Just some of the products finished by Marpak

Just some of the products finished by Marpak

Results

“The difference Leapfrog has made to our market presence has, without doubt, been impressive. They have developed a coordinated and consistent brand voice which has given us great exposure in the marketplace.

“All our marketing collateral clearly reflects Marpak’s unique value proposition from our compelling corporate video right down to our letterheads and business cards. Leapfrog’s influence and guidance in developing our website was a key element.

“Without doubt, each member of the Leapfrog team’s attention to detail, enthusiasm and willingness to get the Job done has been massively beneficial to our business.”

Matt Wheeler, Managing Director – MARPAK