The way Leapfrog Quickly got to grips with the essence of our business was impressive indeed. In short order, they were able to develop a branding and marketing strategy that enhanced our core values and ethos. The Quality and relevance of the work they have done for us is testament to their attention to detail. More importantly, they display an obvious passion for all they do.
Reg Perrins – Director Total Community Care
Total Community Care was looking for a partner to design and produce a new website to replace its existing site. The business had enjoyed considerable growth since the last website was completed and wanted the new site to reflect the changes. Last, but by no means least, it wanted to attract new clients for its award winning care services.
Although the original brief was focused on a new website, Leapfrog felt that Total Community Care’s branding and marketing did not reflect the business’ ethos and core values.
Consequently, Leapfrog recommended they undertook a Strategic Issue Analysis of Total Community Care before embarking on the new website development. The analysis revealed a need to create a fresh, new corporate identity and colour palette for the business. This new identity was then applied throughout the business, including the website design.
The ongoing campaign includes:
Everything Leapfrog has done for us has been carefully thought out and diligently executed. Our website captures the essence of the business and in particular the pride we have in the level of support we give our clients nationwide.
Initially, I felt a video was quite a risk for us to embark upon, but the Leapfrog team were confident they could produce something that was sensitive and powerful. Watching the first edit dispelled my fears – it actually bought a lump to my throat and, without exception, everyone in the company loves it. It really is a great tool which continually works for us, encouraging potential clients and employees to partner with us.
Leapfrog clearly cares about its clients and this shows in the work they produce. I can highly recommend them for branding, PR and marketing.