One of the most effective ways to build B2B brand awareness, while providing relevant and useful content to your target audience is through consistent blogging.
Professionally written blogs are an incredibly powerful tool. They drive traffic to both your website and your services. With the help of B2B SEO strategies such as keywords, titles, meta descriptions, and more, blog posts are great for visibility in search engine results pages (SERPs).
As part of our SEO campaign, Leapfrog recommended we produce long-form blogs (2000+ words).
The results have been fantastic with the blogs contributing significantly to the 64% increase in website traffic since Leapfrog began writing the blogs for us.
Sarah Tennant – Business Development Manager TOTAL COMMUNITY CARE
Search engines love fresh, relevant content and blogging is a cost-effective method of creating such content. It is also great at establishing your business as an industry leader, building trust, credibility and authenticity for your B2B brand.
Potentially, one of the most powerful benefits of blogs is the opportunity for others to share the link to your blog. This will help drive traffic to your website and build credibility in the eyes of the search engines.