Why B2B Company Blogs Are Important (And How To Write Powerful Content)

Why your website needs a blog to grow the business

The value of B2B blogging is often not fully realised with many businesses assuming that social media optimisation is simply enough to boost their online presence. However, when done correctly, B2B blogging is a powerful and cost-effective marketing tool that can significantly enhance businesses’ online presence and growth.

There are many benefits of arming your website with a quality blog to support your business goals. Not only does it help to increase your website traffic, but it also gets your products/services noticed by potential customers, improving your chances of raising revenues. Additionally, a business blog plays an important role in engaging both potential and existing customers, helping to build credibility and trust in your brand.

An active blog with great content improves your website’s SEO

A website’s SEO is dramatically improved by maintaining an active blog with regular updates and quality content that is optimised for website search engines. Your content must be engaging and useful for your audience if you want to keep them coming back for more. Valuable content that encourages visitors to linger longer on your site optimises your website’s search engine ranking performance even further.

When it comes to B2B blogging, quality always triumphs over quantity.  It is better to produce high-quality posts that provide value to your target audience than to publish lots of posts with nothing significant to offer.

According to HubSpot data, for SEO purposes the ideal blog post length is 2,100-2,400 words. However, not all blog posts need to be super long as there’s still plenty of opportunity to get your posts ranking even with a lower word count. This can be accomplished by following SEO best practices, including:

The content needs to incorporate keywords relevant to the specific questions that your audience are likely to search. To help communicate your keywords to the search engines your blog posts’ categories and tag metadata must also be optimised.

In addition to the SEO benefits that a blog brings to a website, there are other important advantages a blog creates for your business:

Establishes your business as a respected authority and defines your brand

Sharing blog posts related to topics in your industry helps to establish you as an expert in that industry. This builds credibility, respect, and trust in your brand.

Having a blog on your website is a great opportunity to define your brand voice. Whether consciously or subconsciously branding is one of the first things a prospective customer or client notices about your business and one of the factors that will determine if they choose you or not.

Blogs can assist in humanising a business and nurturing strong relationships with customers and prospects alike. Good blog content can be used to build rapport and trust with your audience. It helps them gain a better understanding of your business ethos and the value of your products and services to them.

Supports and enhances your other digital marketing efforts

An active business blog provides a wealth of content that can be shared through your social media and email marketing. This activity facilitates connection and engagement with your followers and in turn drives more qualified traffic to your website.

It also provides shareable web content and more opportunities for other sites to link back to yours, further expanding your reach and authority.


  1. It is the ultimate 24/7 communication platform which encourages interaction
  2. A blog presents news in a conversational style – giving your company a more ‘human’ face
  3. Your blog is owned by your company, it is easy and quick to update
  4. Frequently refreshed web content in the form of regular blog posts drives traffic to your website
  5. A keyword rich blog boosts both Search Engine Optimisation (SEO) and Search Engine Results Pages (SERP)
  6. Companies with an active blog on their website have more inbound links than websites with no blog
  7. Google indexes blog articles so your content shows up in organic searches
  8. Companies that blog regularly receive more visitors to their website than those which don’t have a blog function on their site
  9. Blogging is a cost effective lead generator – providing you are posting relevant content you get great results with exceptional value for money
  10. More leads equates to more sales


Need help to write blogs for your business?

Kickstart your business blog with our FREE Comprehensive Six-Step Guide to Preparing and Writing Business Blogs.

If you’d like Leapfrog to write blogs for you, call us on 0116 278 7788 or complete the form on our contact us page

We’ve helped 100s of businesses grow – let Leapfrog Marketing help you too.