If you want to grow your business, you need to start paying attention to the activities that give you the biggest return.
A small increase in the success of your marketing can have an exponential effect on your turnover. Marketing, therefore, is the lynchpin for business growth.
My favourite definition of marketing is:
“Marketing is the strategy you use to get your prospects to know you, like you and trust you enough to become customers.”
Nothing more, nothing less.
The tricky part, however, is working out what you need to do to achieve this goal.
Just because you’ve launched a new website or introduced a new product or service, don’t fall into the trap of thinking your business will just magically grow.
It doesn’t work that way.
The ‘overnight success’ is often years in the making and there’s a lot of graft that goes on in the background to ensure such successes are achieved.
So you need a plan, a marketing strategy to achieve your goals.
A marketing strategy consists of the tactics you will need to employ to move towards success. These include PR, content marketing, pay-per-click, SEO, advertising, corporate identity, social media, etc.
It is the careful planning and implementation of these specific tactics that will make or break your company’s ambitions in the marketplace.
In my book, a marketing plan needs to be kept short and simple.
Don’t get me wrong, a huge amount of thought needs to go into producing it. The document itself, however, needs to be quick and easy to understand and implement.
If it isn’t, you’re limiting its chances of success from the outset.
Here’s a clear and easy to use template for creating a workable marketing plan:
When you’re dealing with the day-to-day pressures of business it can be hard finding time to think through the process of developing a marketing plan for your business.
Often, you are so close to your business that it is almost impossible for you to have a realistic view of what you have to offer, what the market wants and how to communicate this to your prospects.
At Leapfrog Marketing, we have gained over 30 years’ experience in helping hundreds of clients develop an effective marketing strategy for their business.
We’d love to meet you and discuss how our team can help take the weight off your shoulders and create a powerful marketing strategy for your business.
If that’s something that resonates with you, it would be great to hear from you – call Alan Myers on 0116 278 7788 or email: email@example.com and let us help you get 2020 off to a flying start.