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black swan

18 May

Did you see the coronavirus coming?

I certainly didn’t and let’s face it, other than Nassim Nicholas Taleb and Bill Gates pretty much nobody else did either. Predicting the future isn't easy. Even Taleb and Gates, however, couldn’t tell you when it was going t...

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Tesla 2022

18 May

Developing a killer homepage for your website

Your homepage is almost certainly the most visited page of your entire website. It is absolutely vital, therefore, that visitors instantly get it – they understand what’s on offer, how it will benefit them and why they need to get in touch wit...

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boost productivity in 2020

16 Jan

12 tips to boost your productivity in 2020

January is traditionally the time when New Year’s resolutions are made as we look forward with enthusiasm to a new year (or in this case a new decade) full of hope and exciting prospects. For most, these resolutions are rarely realised. Why? Bec...

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marketing strategy business growth

16 Jan

Are you maximising the biggest leverage point in your business?

If you want to grow your business, you need to start paying attention to the activities that give you the biggest return. A small increase in the success of your marketing can have an exponential effect on your turnover. Marketing, therefore, is t...

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Website window to world

16 Jan

Is your website delivering a continuous stream of new business leads?

Your website is quite literally your window to the world. The question is, are you making the most of it? Your site might have an eye-catching design and be full of content that is really useful for prospective customers. If they can’t find y...

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Generating New Business Leads

03 Jun

Learn 7 Keys for Generating New Business Leads

Generating new business leads is vital if you want to maintain growth. Fresh leads are the lifeblood of your company so it is critical you do everything you can to ensure your marketing campaign is focused on attracting prospects and building...

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PESO _ paid, earned, shared, owned

29 Mar

Is the PESO marketing model the Golden Ticket?

If you haven’t heard of the PESO marketing model, it basically takes the four media types – paid (P), earned (E), shared (S) and owned (O) – and merges them together to establish awareness and authority for your brand. The model is the...

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Website Trends 2019

04 Feb

Website Design Trends 2019

5 Cool happenings in website development Micro-animations 1. Micro-animations Micro-animations are designed to surprise the user. Every time you take a small action on a website...

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3 Reasons why B2B case studies are vital

04 Feb

3 Reasons why B2B case studies are vital

When potential customers are looking for a supplier or partner to work with on a new project their first port of call is usually to do a search online. If your web team has done its job, your company will appear in the first coupl...

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Factfulness by Hans Rosling

20 Nov

Factfulness by Hans Rosling

Bill Gates described this as: “One of the most important books I’ve ever read - an indispensable guide to thinking clearly about the world.” Author, Hans Rosling, was born in Sweden in 1948; he studied statistics and medicine at Uppsala Univ...

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