Menu

Blog Join the conversation

structured lead nurturing system

26 May

Is your business sleepwalking into oblivion?

Things are getting interesting. China is on the cusp of a massive property bubble that will surely burst with global consequences. Germany has a devastatingly ageing population that will crush consumer spending and the Syrian refugee crisis continues to haunt Europe.

To add to this uncertainty, the UK could really upset the apple cart with a Brexit vote. Europe’s debt crisis is set to erupt on a Vesuvius like scale at any moment. Gold is down 37% since 2011 and could plummet as low as $250 an ounce when deflation kicks in. And, despite a recent recovery, the oil price remains unstable and may well drop to $20 a barrel soon.

A Golden Opportunity

As we enter this economic ‘winter’ season, it’s tempting to feel down. Despite the tough conditions ahead, however, massive opportunities await companies that are prepared and not just sleepwalking into oblivion.

Just as you wouldn’t go on a ski holiday equipped with only a swim suit and shorts, it’s about being prepared for what is about to unravel. This is where a structured lead nurturing system can help your business survive.

Those companies with a low cost base, outstanding customer service and solid marketing campaigns will rise to the top. And those with cash reserves will be able to snap up some incredible bargains as others falter.

A Structured Lead Nurturing System

If you haven’t put in place a structured lead nurturing system, now is the time to get up to speed. The central banks have propped up the world economy since 2008 with unprecedented quantitative easing which has merely delayed the inevitable.

In March this year, as the central banks ran out of options, the Bank for International Settlements, the central bankers’ bank, warned about a ‘gathering storm’ in the global economy. They’ve seen right through this ‘recovery’ and warned that unprecedented debt levels would put the world economy in worse shape than before the 2008 crash.

Like a crack cocaine addict, there is a point where increased stimulus just doesn’t work anymore. We are fast approaching that point, so batten down the hatches and plan for the auspicious openings that lay ahead in the stormy seas of opportunity.

If you’d like to learn about the latest automated marketing techniques for lead generation and nurturing, give Alan Myers a call on 0116 278 7788 or email ideas@leapfrog.uk.com

Post a Comment

Your email is never shared. Required fields are marked *

*
*