One of the most frequent requests we get from potential clients is, “How can we improve our brand awareness and generate more sales leads?”. The answer is not straight forward. Despite the increase in communication platforms, it has actually become harder to reach potential buyers.
Apparently, the average human attention span declined by 4 seconds between 2000 and 2013, down from 12 to 8 seconds. That means we can concentrate less well than the average goldfish which can manage 9 seconds. So what does this mean for our marketing?
Our society has become attention-poor; we’re drowning in information and starved of the capacity to process or understand it all. This places the fight for attention at the very heart of your business. It is essential, therefore, that you have a very clear corporate identity and brand ‘voice’.
It’s a war-zone out there and you have to find a way to cut through all the noise just to get heard. That means you and your team must be absolutely clear not only what your brand is all about, but also what your potential customers want to know about you.
A great starting point is answering the simple, but very tough question to answer, “What does our business stand for?” What is it we do, offer, provide?
You’ll be amazed at the different answers that people in your own organisation will come up with. The results will highlight the work that needs to be done to develop a marketing strategy that will galvanise your team and give it a common purpose.
At Leapfrog Marketing, we’ve developed a programme(a strategic issue analysis) to help clients develop a crystal clear view for their businesses. If you want to propel your company to the next level, call us to see how we can help.
Alan Myers – 0116 278 7788