The competition to appear on the first page of search results in Google or any other search engine is fierce. That doesn’t mean it can’t be achieved without resorting to underhand methods. What is important regarding B2B SEO services for lead generation is clarity with your objectives.
Competition is naturally toughest for keywords that receive high monthly search volumes. There are, however, hundreds of niche keywords and phrases that offer no or low competition.
Yes, the search volumes on these phrases may be lower but, if they rank on page one, their visibility will be higher, making them more likely to be clicked.
Building the right B2B SEO strategy for your business requires that you be clear about the goals you want to achieve. Do you want quality sales leads or are you looking for a more long-term strategy that will draw prospects toward educational material on your site?
Most of the B2B companies we help with SEO are looking primarily for quality sales leads. They want to attract traffic to their site that will engage and convert into profitable business.
But for this to happen, we not only rely on ‘technical’ SEO, but also on the quality of the content created on the website’s pages and blog posts.
One way of virtually guaranteeing qualified leads is to rank for niche longtail keywords. Only those people searching for very specific niche products and services will use longtail phrases, so this approach cuts out people who are just browsing.
Leapfrog can help you not only rank on search engines, but also drive qualified leads to your website through matching longtail keywords with the right content on your website pages, blog posts, case studies, or news articles.
Contact us for a free consultation. We will send you a free SEO Analysis report.
Leapfrog offers a range of B2B SEO services for companies including:
Whether you are building a new website or have one already, we deep dive into auditing and analysing every single page of the site. We make sure that your website is SEO-friendly across many different aspects, from page loading speed all the way through to meta tags (essentially little content descriptors that help tell search engines what a web page is about).
B2B Website audits run on a regular basis help us find more SEO opportunities and improve your website’s health score. These SEO opportunities grow as new content is added to your site. Leapfrog’s SEO experts are happy to send you an SEO Analysis report recommending and advising on any improvements necessary to your website.
With SEO for lead generation, we divide keyword research into ‘transactional’ (e-commerce) and ‘informational’ search queries. For most clients, our initial focus is on informational search queries. The majority of organic search is informational in essence; here the intent is to research and learn more about a product or service.
The next step is to convert this traffic into transactional (purchase) intent. This is where we entice the visitor through call-to-actions on web pages to convert into a potential client.
Leapfrog helps your business choose the right longtail keywords that match with your prospects’ search intent on one hand, whilst on the other, matching their search queries with the right content on your website, such as blog posts and b2b case studies.
To ensure the best ‘fit,’ we analyse each keyword or phrase for its monthly search volume and the estimated traffic it can provide to your website. These two factors contribute significantly to the overall success of SEO work.
From this we compile a list of low volume/low competition keywords that have the potential to deliver high quality leads. Using the low volume/low competition approach you tend to find highly relevant keywords for your audience – terms that your competitors aren’t likely to target.
Search engines are regularly indexing and crawling websites to look for updated content that improves the search experience. Leapfrog’s B2B SEO experts will make sure these crawlers are having a swift and smooth journey across your website. Among other errors, we look for:
This ensures your website enhances the search experience rather than hindering it.
Content is king, but if you don’t rank on page one, chances are your website will have little organic traffic. Our B2B SEO services team will edit, amend or create new content on your website to cater for search intent, match with search queries, and drive more organic traffic to your pages.
On-Page B2B SEO services includes title tags, meta descriptions, internal linking and image optimisation. Leapfrog highly recommends long-form blogs (2,000+ words) to matches with search intent. This drives more conversions through the likes of internal links and on-page call-to-actions.
In addition, we highly recommend case studies are included as a vital part of your website content. They are perhaps the best performing content when it comes to delivering more conversions for your business.