How do you go about new account prospecting? Do you have a controlled process that works consistently or is it more of a case of fire fighting when needs must? If you’re like most small to medium sized businesses it’s definitely closer to fire fighting than anything else. Yet it needn’t be that way. There […]
Before you can define your vision for the future you need to truly understand the reality of where you are now. To get clarity on that it is important to write down the strengths and weaknesses of the business. Let’s start with the strengths. There are five areas to examine that will help you identify […]
In the last ten years, marketing has changed almost beyond recognition. The birth of the digital age has opened up a host of new communication opportunities that need to be understood and mastered. Yet, if you think you are starting to see the wood for the trees, think again. The impact of these technological advances […]
As the world continues to slide towards what seems like further inevitable economic strife, the future success of your business hangs in the balance. Now, more than ever, it is absolutely vital that your company’s offer is crystal clear to both your prospects and customers. In the months ahead, those of you who take the […]
Whether you like it or not, people DO judge a book by its cover. That’s why all the great brands invest millions of pounds to ensure that every way they ‘touch’ their customers builds a positive layer to the enigma that is their brand. Of course, it’s no good having a dazzling veneer if what’s behind […]
As we are in the month of love, it seemed a good idea to talk about service. With the pressures of everyday business life it is easy to forget and yet vital for success. Business has certainly been challenging over the last few years, but by the way some companies handle their customer service you […]