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Yearly Archives: 2013

07 Nov

Google, Keywords and Hummingbird

Over the last couple of months the SEO world has been up in arms about Google’s latest actions. Not surprisingly perhaps, Google has made a change aimed at encrypting all search activity -- except for clicks on ads. Put simply, it means you will...

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07 Nov

Sex, drugs and rock ‘n roll – is our economy ODing?

A few weeks ago I attended a talk at my eldest son’s school entitled ‘Alcohol, Drug and Substance Abuse’. The talk’s goal was to provide parents with not only an understanding of what the school was doing to help pupils deal with these issues...

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24 Sep

The world is digital, the world is flat

The digital revolution has totally changed the way business is done. Boundaries have been torn down – you can now connect to anybody anywhere in the world almost at the drop of a hat. The world truly is your oyster; whatever you do online is potent...

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24 Sep

Inspirational Summer of Sport

As a Brit, it was hard to see how sport in 2013 could match up to the brilliant 2012 London Olympic Games. But what a summer of sport it has been – quite outstanding. The Ashes (men’s and ladies’) have both been won; the athletics World Cham...

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13 Sep

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11 Jul

What do companies want from a marketing or PR agency?

This is always one of the first questions I ask myself when we are invited to pitch for new business. When you’re selling, it’s all too easy to focus on your business rather than the client’s. It’s not about the features and benefits of yo...

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11 Jul

The Power of Enthusiasm

At the end of June this year, my 10 and 13 year old boys went on a four day choir trip to Normandy. This is the first time my wife and I have had a weekend to ourselves for 13 years and so we took the opportunity of a long weekend in France – two n...

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08 Jul

Leapfrog Insights

  • By leapfrog
  • Date July 8 2013
  • Subject Blog
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    28 May

    Deliberate vs. Emergent Strategies

    I love meeting potential new clients; discussions with them nearly always throw up fresh insights. Earlier this month I was debating the relevance of brands with a prospect who quite rightly expressed his doubts about whether or not he should be inve...

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    21 May

    We’re hiring!

    Leapfrog Marketing is looking for new people for the following position: Freelance/In-house Graphic Designer We're looking for a graphic designer who can either work in-house or is looking for freelance work. If you're creative...

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