If you don’t have video testimonials on your website, you’re missing a trick. Videos work on many levels. They provide proof that you really are as good as you say you are because the endorsements are not only seen, but also heard to be coming straight from your customers’ mouths. They bring your product and […]
As mentioned in the introduction article, defining the different buying personas for your business is not an easy task. In the digital age, however, it is vitally important for the success of your business. The aim is to create archetypes or models of the people who represent your actual target buyers. Once you have defined […]