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Yearly Archives: 2014

04 Nov

8.5 Rules for creating a brilliant presentation

The opportunity to present to a potential customer is like a golden key, especially in this day and age when getting through company defence systems to reach a potential buyer can be so challenging. Given this, you would think sales folk would ago...

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04 Nov

5 Reasons white space is good

When we present design concepts to clients one of the most prolific comments is, “Can’t we make more use of that white space?” Actually, this is a first class example of scarcity thinking. The client wants to fill every last inch of the pape...

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04 Nov

Abundance and the purpose of a business

What’s your view on life? Have events ground you down into adopting a scarcity or zero-sum mind-set? A zero-sum is a situation in which one person’s gain is equivalent to another’s loss, so the net change in wealth or benefit is zero. When y...

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04 Sep

Get ready, just in case…

One thing for certain in business and life, nothing ever stays the same. Thinking about the future and asking the right questions about your business, therefore, is vital. Only by doing this regularly can you make sure your business is positioned to ...

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04 Sep

What have you done recently to make people like you and your business?

When I set up Leapfrog Marketing back in 1987, I was under the misapprehension that our profit would largely be determined by our services and prices – how wrong could I be? Thirty years on, I realise that it is the way a business is run that is...

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28 May

Special Offer on Video Testimonials

If you don’t have video testimonials on your website, you’re missing a trick. Videos work on many levels. They provide proof that you really are as good as you say you are because the endorsements are not only seen, but also heard to be coming...

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28 May

Social media comes of age in B2B

Social media has transformed our lives and will continue to do so as more and more applications are created to make our lives easier and more transparent. The transparency and immediacy of social media is having a very positive effect on how B2C c...

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28 May

Unrivalled opportunities on the horizon

The next five to seven years are going to be very interesting. The media is currently talking up the economy and there is no doubt that right now, businesses are feeling positive about the road ahead. The future, then, is indeed bright. Personally...

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19 Mar

Leapfrog launches the ‘Leaplet’

Earlier last year, we were tasked by a client to develop the perfect leaflet they could use to promote their company at exhibitions. The brief was to create a leaflet that would easily fit into a jacket pocket or small handbag. It had to be eye-ca...

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19 Mar

Economic Suicide – when will they ever learn?

Regular readers of Jump will know that I am firmly in the Harry Dent Jnr school of economics and believe that the ‘winter’ of our economic cycle is being held back on false premises. A deflationary period is long overdue, but governments conti...

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