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Yearly Archives: 2015

enewsletters

30 Nov

eNewsletters top of the pile for customer engagement

It's fact, eNewsletters have been around for a long time. Why? Because they are a successful means of helping businesses communicate with their customers, but what makes them successful? Even though eNewsletters are one of the most common marketin...

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marketing automation

30 Nov

Is your business benefiting from marketing automation?

Marketing automation is a hot topic right now, but why? It is designed to increase efficiency and grow sales revenue faster. Simply put, it helps guide and nurture sales leads from their first point of contact through to closing the sale. Integrat...

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29 Sep

There’s positive thinking and there’s burying your head…

Taking a positive attitude to life is, I believe, one of the most important habits to cultivate. What we think about most of the time is what we get in life, so it pays to be positive. Blind application of this approach, however, can be dangerous ...

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29 Sep

Which comes first, the result or the budget?

This is a really good question to ask yourself when it comes to investing for your business. As the old saying goes, “You have to speculate to accumulate.”   It is surprising how many companies expect to get improved results simply by ...

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29 Sep

Engagement Marketing – The Path to Sales Success

If you hadn’t noticed, marketing is changing. Gone are the days of big budget advertising campaigns yelling one message to everyone as loud as possible.   It was like the English abroad. Shout load enough and with lots of arm waving and ...

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20 Aug

Internship opportunity at Leapfrog

Leapfrog Marketing - the full service B2B PR and marketing agency based in Leicester, has an exciting internship opportunity for a graduate seeking experience within the PR and marketing industry. Working closely with the account executive, the ca...

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07 Aug

Email marketing – a waste of time or an absolute B2B must?

Its acceptance and ease as a means of communication make email hard to ignore.  It is the most popular communication tool with over three times as many people using email versus social media. In business, potential customers are much more likely to ...

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07 Aug

Content and Mobile Marketing Go Hand-in-Glove

It won’t have escaped your notice that content and mobile marketing are hot topics right now, but did you know that content marketing is now the second largest component of digital marketing budgets? Content creation and management are just behi...

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07 Aug

3 Secrets to make the most of your LinkedIn profile

LinkedIn was launched in 2003. At first, progress was slow, but as social media exploded it found its niche as ‘the’ business social platform. In 2006 it launched ‘public profiles’ and that’s when things really began to take off. By 2010...

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14 May

Why case studies are vital to winning new business

When you’re looking for a new supplier what’s the first thing you do? You Google it. You check out potential suppliers websites, firstly to get an overall feel for the business and then you dig deeper looking for proof that they do what they say ...

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