It’s fact, Newsletters have been around for a long time. Why? Because they are a successful means of helping businesses communicate with their customers, but what makes them successful? Even though Newsletters are one of the most common marketing tools, they are actually one of the hardest to get right. 5.5 rules for creating successful […]
If you hadn’t noticed, marketing is changing. Gone are the days of big budget advertising campaigns yelling one message to everyone as loud as possible. It was like the English abroad. Shout load enough and with lots of arm waving and they’re bound to understand you in the end. Well now everything is changing. We’re […]
It won’t have escaped your notice that content and b2b mobile marketing are hot topics right now, but did you know that content marketing is now the second largest component of digital marketing budgets? Content creation and management are just behind b2b mobile marketing (which includes website mobile optimisation) as the biggest expenditures for companies. […]
In April we changed our BT telephone system to the company’s recently launched Voice Cloud system. The sales person promised us lots of benefits. Amongst these were lower costs, the ability to continue to use our on screen dialling system and continued capability to automatically have calls picked up by a third party service we […]
Is your company contemporary, fast-moving and energetic? Do you thrive on taking action and risks? Or is your business more traditional? Do you rely on solid planning and established methodologies? Your company’s B2B brand ‘voice’ Your company’s B2B brand ‘voice’ is the verbal part of your identity: the tone your B2B copywriting takes, the words […]
With the explosion of smartphones, email is one of the fastest and most effective methods of reaching busy people. Let’s face it, your smartphone seems to have some sort of magical power over you that makes you need to check it constantly. Even in meetings or conferences, there is a tendency to want to slip […]