Your homepage is almost certainly the most visited page of your entire website. It is absolutely vital, therefore, that visitors instantly get it – they understand what’s on offer, how it will benefit them and why they need to get in touch with you now. If visitors don’t immediately understand, they will be out of […]
If you want to grow your business, you need to start paying attention to the activities that give you the biggest return. A small increase in the success of your marketing can have an exponential effect on your turnover. Marketing, therefore, is the lynchpin for business growth. My favourite definition of marketing is: “Marketing is […]
Your website is quite literally your window to the world. The question is, are you making the most of it? Your site might have an eye-catching design and be full of content that is really useful for prospective customers. If they can’t find your site, however, you might as well hang a sign on the […]