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Case Study Corporate Identity Design Agency Leapfrog Creates New Brand Identity For BS Handling Systems

Leapfrog’s wealth of experience in the materials handling industry meant that they were the ideal marketing partner for us. With their help we now have a contemporary new corporate identity, a powerful website and strong marketing collateral. All of which underline our credibility as a leading specialist in materials handling and storage. Thank you Leapfrog.”

Robert Smith Managing Director, BS Handling Systems

What did the client want?

The company wanted to boost its brand image as part of a strategic business development plan. Prior to partnering with Leapfrog, BS Handling had looked after its marketing in-house. The plans for the business, however, demanded a more professional approach. The main aim was to increase awareness and trust of the BS Handling brand, including its products and services throughout the logistics and distribution industries.

What did Leapfrog do?

Leapfrog devised a marketing programme to streamline and modernise BS Handling’s corporate identity. Work started with a strategic overview which led to a comprehensive marketing campaign including:

What were the results?

BS Handling Systems new identity on 'leaplet' created by corporate identity design agency Leapfrog

Leaplet for BS Handling Systems

“The BS Handling brand required a marketing makeover and Leapfrog provided professional guidance on both a strategic and creative level. Our new look corporate identity is a contemporary design that has translated well across all aspects of our business communications.

“Leapfrog’s knowledge of the industry and copywriting expertise have been demonstrated in our case studies, clearly underlining the professional service we provide to all our customers.

“Our first principle of business is customer satisfaction and peace of mind, and the business partners we select all share the same philosophy.

Robert Smith
Managing Director, BS Handling System

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