Generating new business leads is vital if you want to maintain growth. Fresh leads are the lifeblood of your company so it is critical you do everything you can to ensure your marketing campaign is focused on attracting prospects and building trust. Here are seven ‘must-do’ activities that will help your business attract the right […]
1. Consistency A tweet here, a press release there, a single advert and one video testimonial do not add up to a successful B2B marketing campaign; if you think they do, prepare to be disappointed. For marketing to be successful it has to be consistent in every way – a consistent message, with a consistent […]
As mentioned in the introduction article, defining the different buying personas for your business is not an easy task. In the digital age, however, it is vitally important for the success of your business. The aim is to create archetypes or models of the people who represent your actual target buyers. Once you have defined […]