Successful PPC Campaigns

B2B Google Ads Campaigns

Challenge

EcoToGo’s e-commerce business peaks in each summer, with June being particularly busy. In June 2022, the company took the decision to keep the budget for Google Ads the same, challenging Leapfrog to work harder and smarter.

Improvement for client

Solution

Our recommendation was to run a Google Smart Shopping Ads campaign with the aim of beating June 2021 figures, investing the same budget while slightly increasing cost per click (14%) by bidding higher than the competition, resulting in 200% more orders and 483% more revenue.

Results

Leapfrog successfully beat June 2021 numbers improving the conversion rate by 122%, achieving 200% higher orders, and creating 483% more revenue in June 2022.

Analytics

Challenge

In 2022, inotec wanted to optimise its Google Ads campaign without increasing the budget for Google Ads, challenging Leapfrog to work harder and smarter to get more enquiries.

Improvement for client

Solution

Leapfrog ran a Google Ads campaign with the aim of getting more enquiries with the same budget, while maintaining a lower cost per click, a higher conversion rate, and getting more qualified leads.

Results

By the end of 2022, Leapfrog successfully beat 2021 numbers by reducing cost per click by 10%, doubling inotec’s revenue, and generating 42% more profit.

Analytics

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