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Yearly Archives: 2018

Factfulness by Hans Rosling

20 Nov

Factfulness by Hans Rosling

Bill Gates described this as: “One of the most important books I’ve ever read - an indispensable guide to thinking clearly about the world.” Author, Hans Rosling, was born in Sweden in 1948; he studied statistics and medicine at Uppsala Univ...

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Cool tips for writing great SEO copy

20 Nov

Quick SEO Tag Tips!

5 Cool tips for writing great SEO tags

1. Focus on the crucial SEO tags

Get the basic SEO tags written well: Page Title – Must have keyword included. ...

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Voice Search - SEO

20 Nov

The importance of search engine optimisation (SEO) and why you must get ready for voice search now

Those of you who have teenage children will be familiar with the speed at which they do everything on their phones, tablets and laptops (desktops are for dinosaurs). Yes, typing with their thumbs they’ll leave you for dead, but even that’s ped...

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Materials Handling PR

13 Nov

Materials Handling PR – why you should buckle up for the long haul

So you’ve taken the not inconsiderable step of employing the services of a PR and marketing agency. You’ve chosen carefully and selected a suitable company that can handle your reputation and boost awareness of your products and services in the m...

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JLR manufacturing public relations

19 Sep

Manufacturing Public Relations and Marketing – What’s the secret to success?

As a manufacturer are you getting fed up of seeing ‘good news’ stories about your competitors? Are you wondering how you too can enhance your reputation by exploiting media coverage to explain the benefits of your products and their relevance in ...

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A wing and a prayer

10 Sep

Plan for Success

I’ve never been one for lengthy, complex marketing plans – nobody ever reads them and they pass their ‘sell-by date’ way too quickly. That said I’m a firm believer in having some sort of written marketing plan. Without one your business ...

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Shoe Dog - The Nike Story

10 Sep

SHOE DOG by Phil Knight

The Nike phenomenon hit the UK big time in the early 1980s. Back then, I was marketing manager at Olympus Sport, the UK's biggest sport retailer so I was keen to read Knight's account of the sports footwear manufacturer's rise to global stardom. I...

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Internal PR person or external PR/digital marketing agency?

10 Sep

Internal PR person or external PR/digital marketing agency?

The fourth quarter is the time of the year when companies are putting together plans for the coming year and making strategic decisions regarding the future shape of their business. When it comes to public relations and marketing there’s a choic...

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The 1-Page Marketing Plan

10 Sep

The 1-Page Marketing Plan by Allan Dib

There are lots of books out there on marketing, however very few, if any, provide you with a simple implementation plan that guides you step by step through the process of building a solid marketing plan for your business. Allan Dib’s latest book,...

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b2b digital marketing campaign

08 Jun

The 5 Most Important Elements to Create a Successful B2B Marketing Campaign

1. Consistency

A tweet here, a press release there, a single advert and one video testimonial do not add up to a successful B2B marketing campaign; if you think they do, prepare to be disappointed. For marketing to be su...

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